Adam’s Media Portfolio

As I have finished the filming of my advert I will know go on to start editing the advert. First of all the found image of Thierry Henry took up 20 seconds. Then the football part was really good and took up about 3 to 4 minutes of unedited filming, but I then edited it and it was 46 seconds. Then the interview with the pharmacist was originally four questions, which took up 4 minutes. After I edited it was only 20 seconds. Overall the advert was 1 minute 38 seconds. I have also put in some music to the film as it makes the audience more excited and intredted in my advert. It is some latin music the song is titled Baiao Destemperado. It is good to use latin music as it symbolises dance moves and movement of the body which occurs in the advert. Also latin music and dance can appeal to a specific ethnicity but this type of music also appeals to everyone as it is a music where not many people dislike it. After viewing my advert I realised that the interview part is not necessary, this is because I showed my advert to many people and thought this part is not that important to the advert. There is lots of football being played and good music, then this is cut to the interview which I feel loses the passion and spirit of the advert. So I will re-edit my advert in order to make it more appealing to the target audience.