Adam’s Media Portfolio

I will do a moving image that shows the awareness of the benefit of playing sport. This moving image will be an advert and the target audience will be teenagers in the ages between 12 to 18. This is an advert that will change peoples mind about playing sport. It has everything a modern day sports advert has, Sport celebrities, original people and good advice from a professional expert on health. My target audience will appeal to this advert because of the celebrity culture that is being represented in my advert. I have also got real people in the advert that will make the target audience feel like they can be apart of that. This is how I know the advert will appeal to the target audience. The first main part of this advert is about using a sports celebrity in the first 20 seconds of the advert. For example using T. Henry as a marketing tool to the audience. As this will grab the attention of the audience, as it done in other adverts he was in. Then the advert moves on by saying “sport isn’t only for professionals, its for younger people too, like you!!!”. I will then show normal teenagers playing football, which is a sport. Then finally having a professional such as a doctor saying the benefits of sport. I want this to be distributed to many websites. One website that I will definitely put on is “YouTube.com”.