Adam’s Media Portfolio

Before I start the secondary research I will explain what it means. It is research I have gathered from the internet and other sources of research, then quoted the research I want on my blog. So it doesn’t look like I have plagiarised and I will say what website I got it from, so there is proof. When doing secondary research I found on women sports foundation UK  (www.wsf.org.uk)

That there is 25 ways that benefits women and girls to take part in sport, this is what they stated:

“1 Sports are FUN.

2 Girls and women who play sports have a more

positive body image than girls and women who

don’t participate.

3 Girls who participate in sports have higher

self-esteem and pride in themselves.

4 Research suggests that physical activity is an

effective tool for reducing the symptoms of

stress and depression among girls.

5 Playing sports teaches girls how to take risks

and be assertive.

6 Sport is where girls can learn goal-setting,

strategic thinking and the pursuit of excellence

in performance – critical skills necessary for

success in the workplace.

7 Playing sports teaches mathematic skills.

8 Sports help girls develop leadership skills.

9 Sports teach girls team-work.

10 Regular physical activity in adolescence

can reduce girls’ risk for obesity.

11 Physical activity appears to decrease

the initiation of cigarette smoking in

adolescent girls.

12 Research suggests that girls who participate

in sports are more likely to experience

academic success and stay in school

than those who do not play sports.

13 Teenage girls who do sport are less likely to

get pregnant than teenage girls who do not

do sport.

14 Teenage girls who do sport are more likely to

report that they have never had sex than those

girls who do not do any sport.

15 Teenage girls who do sport are more likely to

experience their first sexual intercourse later

in their teens than girls who do not do sport.

16 Teenage sports participation may help prevent

osteoporosis.

17 Women who exercise report being happier

than those who do not exercise.

18 Women who exercise believe they have more

energy and felt they were in excellent health

more often than non-exercising women.

19 Women who are active in sports and

recreational activities as girls feel greater

confidence in their physical and social selves

than those who were sedentary as girls.

20 Women who exercise miss fewer days of work.

21 Research supports that regular physical activity

can reduce hyperlipidemia (high levels of fat

in blood).

22 Recreational physical activity may decrease a

woman’s chance of developing breast cancer.

23 Women who exercise weigh less than

non-exercising women.

24 Women who exercise have lower levels

of blood sugar, cholesterol, triglycerides

and have lower blood pressure than

non-exercising women.

25 Regular exercise improves the overall

quality of life.”

Some are crazy, but it’s just secondary research of the internet. I might use some of this research to go back to my primary research and conduct a questionnaire and ask whether they think participating in sport will benefit them.

For my Final Scene – The Interview

For my final scene I will have a interview with a doctor, with them describing the benefits of sport i.e. health and stress etc. I think this will be a good scene because 70% (14/20 people) said that they would play sport if a professional such as a doctor or a pharmacist was to say the benefits of a sport. So i know this is a useful scene in my advert as most of my target audience would take the advice. Another reason why listening to a professional such as a doctor will help is because i done some research from a newspaper called “Metro”. The newspaper article was printed on March 27th 2007. On the front page it says “Doctors: Don’t let under-21s buy drink”. This is a good warning on the health for under-21s which is my teenage target audience. The article states that alcohol causes one in four (25%) of deaths among 15-29 year olds. So if alcohol is the blame for 82,000 deaths a year in the developing worlds, then listening to the docotrs advice would be something of a good thing to do. As they seem to exploit the sensitive issues of our modern day society. So after reading this article, it is clear teenagers would listen to doctors advice as I found this paper on the bus where young people find this newspaper and read it. So having a doctor to appear in my advert I think teenagers will listen to the advice that is giving to them . As most teenagers will listen to the advice given to them on the news, whether it be in a newspaper or on TV.    
I have also found out that if teenagers think sports are stressful, then they are wrong!!!!

“Stress can be a good learning experience.
Experiencing stress in sports can be a good learning experience for teenagers. Sports participation can teach your athlete how to handle competition, defeat, and even performance anxiety. It can teach your teenager about physical fitness, how to develop social skills and friendships, and the importance of team-play in sports and in life. The stress of trying out and not being accepted on a team can be a positive learning experience if handled well, or a very negative one if handled badly. Parents and clinicians can be very helpful to teenagers by acknowledging this fact and discussing such issues with them.”
This secondary research is from http://www.dentalplans.com/articles/2974/. This is good research as it is another aspect to show teenagers that sports is not stressful, and it helps with many social problems teenagers face in life. This research explains that sport help develop the skills needed in sport, such as “handle competition, defeat, and even performance anxiety”.

Using Adverts To Inform The Audience

I want to focus on how adverts are used to grab the attention of audiences. For example adverts for Lucozade Sport have been misleading the audience into thinking the drink contains no carbohydrates or additives. This research was carried out by watchdog. Posters for the sports drink declared it was the “water designed for exercise” and it was put on TV as “the fitness water”. So if the watchdog can find misleading information then my advert has to be directed to the right audience and uses the correct language and statements. This is because if I use misleading information, for example saying that exercise will completely make you lose two stones in one try out. Then that would be considered misleading the audience with false information. So if I was the advertisement standards agency (ASA), I would not feel my advert is good enough to be shown to an audience. This is why I am planning my advert very carefully and looking at similar adverts that have benefits of playing sport.