Adam’s Media Portfolio

http://en.wikipedia.org/wiki/Football_%28soccer%29_culture. This is the web page where i got the following research from. “Football culture is a descriptive term of the cultural aspects surrounding the game of association football. In many countries, football has ingrained itself into the national culture, and many parts of life revolve around it. Many countries have daily ‘football’ newspapers, as well as football magazines. Football players, especially in the top levels of the game, have become role models and inspirational ideals for many people. The game itself has now become glamorised, with many children practising the game and aspiring to the wealth shown off by the top footballers.” So when people see adverts of footballers they are being portrayed as celebrities and would make people and certain target audiences pay more attention to the advert. This is why I might make a sporting activity of a “celebrity” sportsmen to be in my advert doing whatever sport they do.

Football and celebrities:

“Football is one of many sports where the sporting celebrities make a difference off the pitch. They are used in many marketing ways and show how effective it is. Such is the popularity of football that some players become better known for their ‘off-the-pitch’ activities. The celebrity status is such that advertisers and sports goods manufacturers hire them to sponsor their products. The Brazilian footballer Pelé is such a player; he was so admired as a player during his time that he went on to become a UNICEF ambassador, as well as being a spokesman in advertisements for many different companies. He also spent some time in politics in Brazil. Former FIFA World Player of the Year, European Footballer of the Year, and African Footballer of the Year George Weah secured most votes in the first round of the 2005 Liberian presidential election, but was defeated in the run-off ballot.

Another (current) football celebrity is the English footballer David Beckham. While he is talented on the football pitch, he is also admired off it. He is a trend-setter in England, with his frequent hairstyle changes triggering copycat looks in the country. He is also married to the former Spice Girl Victoria Beckham, and his relationship difficulties were widely reported in the UK press in 2004 and 2005. Statues have been made of him, notably at a Buddhist temple and as him made out of chocolate. Many other players have also become celebrities and are treated as heroes in the cities or countries that they have played for. Retired players, such as Gary Lineker, have also become celebrities in their own right by working on television or radio. Even non-footballers who are connected to football have become famous through their association alone. After the 2002 World Cup the head of the South Korean Football Association decided to run for president of the country. ” This furthers my secondary research by showing how effective celebrity footballers have on culture. So this is another reason to have a clip of a football superstar in my advert.

Benefits of found footage of Thierry Henry

Having a clip of Thierry Henry in my advert will make my advert more recognisable by more people. He is a leading footballer and has a very high celebrity status off the pitch. He has done other football projects that is aimed at youth. For example he done a advert for Nike. This advert was a campaign that influences children and teenagers to play with more “heart, honour and spirit”. This message was sent out because off the constant cheating and diving in the game. So there had to be a message that sport is not about cheating and fighting with the referees during games.

Thierry Henry has also done a programme for Pepsi, were he travelled to Cairo to be a football coach for teenagers from around the world. This programme was two contestants from countries such as UK, Italy, Brazil, Turkey and Argentina etc. They had different football competitions to gain points and at the end the team with the most points earned prices such as cars, shopping in Milan (with Paolo Maldini) and getting a huge amount of money. Most of these teenagers came from poor housing, so Thierry Henry being in this programme made him more of a role model. So him scoring a fantastic goal in my advert (which is found footage), will make people more aware of my advert. Thierry Henry has also appeared in the world famous Time Magazine which has a lot of coverage and respect from people across the world. So this is yet another reason why I will choose Thierry Henry to be in my advert.