Adam’s Media Portfolio

I have been asked to produce a moving image, print, audio or a multi media of the benefits to get awareness of sporting activities for every cultural and ethnic background. In this I’ve chosen to do a moving image. Doing moving image is the best choice for me because I have a little bit of experience in doing this.

In the moving image I have chosen to do an advert for around 1 to 2 minutes. Getting on to the actual advert I know exactly what I will do to produce the benefits to raise the awareness of sport. Right on the beginning of the advert I will have in writing “what do you think when you see the word sport?”. Then it will cut to a sporting activity of a professional sport star doing something amazing in their sport. For example I might show Thierry Henry scoring a goal against Real Madrid in 2006, as I already have a downloaded mpeg of this at home and on my usb. Then the advert will go on to another text saying “sport is not only for professionals and sport stars, its for younger people too. Like You!!!”. Then showing teenagers of most ethnic and cultural background, playing sport as well. The advert will then go to a clip of a doctor who expertise in physical education and show proof there is a benefit to playing sport. It will also show the health benefits, of what sports can do to you, and how it can actually maybe help you with your school work as you will feel more healthy. This is because if you are more healthy you wouldn’t be that lazy, and you would eventually do better in school.

I am personally looking forward to start this project as I know step by step already of what I want to do in my moving image advert.

To do this advert I must first do primary research about the project. This means I will research by myself, such as doing questionnaires asking what they think of sport. So my questionnaire could look something like this:
- What do you think of sport and if so what sport in particular?
- Do you think participating in sport effects your weight?
- Would you like to participate in sport but think your weight effects this chance?
- What do you personally think the benefits are of participating in sport?

These are a few questions I could ask to help with my primary research. By doing this research I may also find out the target audience, which is really important before I start the moving image.

When I move on from my primary research I will do secondary research which means I will gather information from the internet, TV, radio (if possible), newspapers and books (such as p.e. books in school). I will also do all the other work to help with the moving image, such as a treatment and schedule.